Whether you’re a newbie or a seasoned pro in long term care marketing, you know what it feels like to have too much on your plate. Reaching out to new prospects, maintaining relationships with existing residents and families, and keeping up with the latest industry trends can be exhausting. While it’s important to stay on top…
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1. Build Trust (Online) Most residents of nursing homes and recipients of long-term care are elderly, but not all. Caregiver.org reports that “approximately 63% are persons aged 65 and older (6.3 million); the remaining 37% are 64 years of age and younger (3.7 million).” With those kinds of demographics, one might assume that online marketing for nursing homes…
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Nursing Home Marketing Nursing home marketing has changed with the advent of social media and search engines. Of course, it has always been a challenge to attract patients and residents to a given nursing home. Now, though, with over 15,000 nursing homes (as of 2016) in the United States, competition is fiercer than ever, making it a…
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1) AI-Powered Optimization Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service. In fact, according to Techgrabyte: “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades,” which means that “AI latecomers will find themselves at a serious…
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With the stratospheric rise in the use of mobile devices. And the rise in the popularity of mobile phones; you’d be doing yourself a huge disservice if your website is not designed to respond and adjust to mobile and other devices. One quick way of doing this would be to use a responsive website design.…
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The quick answer is yes. I have seen people with just Facebook pages or nothing at all for small businesses. Why would you though? If you are a business and you don’t have a website I most likely would not do business with you. I am not being mean, but having a website in today’s…
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Websites for nursing homes are important. If you found some nursing homes online you would see many do not have a website, or the website is old, or if I may be blunt, UGLY. Websites never sleep. Why is this important? Because your website is working for you even in the off hours of your…
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