Author: jokerkilo

With more long-term care provider organizations embracing Medicare Advantage institutional special needs plans (I-SNPs), the time might be right for skilled nursing operators to explore the potential benefits of expanding D-SNPs, or dual-eligible special needs plans. Special needs plans provide services to “special needs individuals” such as institutionalized individuals and people with severe or disabling chronic conditions,…
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With omicron surging, some states have reimposed stricter nursing home visitation policies to better protect the residents in these communities. Rhode Island, California and New York are among the states to do so. Governor Dan McKee and the Rhode Island Department of Health announced new regulations this week that require visitors at nursing homes and assisted living…
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The skilled nursing market was anything but quiet in 2021 and some of the top lenders in the space expect that activity to continue despite persisting staffing challenges that operators now face. “We’re definitely seeing more bridge lending, especially if the owner-operator is proven. As far as new construction, we are seeing an uptick in…
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Whether you’re a newbie or a seasoned pro in long term care marketing, you know what it feels like to have too much on your plate. Reaching out to new prospects, maintaining relationships with existing residents and families, and keeping up with the latest industry trends can be exhausting. While it’s important to stay on top…
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1. Build Trust (Online) Most residents of nursing homes and recipients of long-term care are elderly, but not all. Caregiver.org reports that “approximately 63% are persons aged 65 and older (6.3 million); the remaining 37% are 64 years of age and younger (3.7 million).” With those kinds of demographics, one might assume that online marketing for nursing homes…
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Nursing Home Marketing Nursing home marketing has changed with the advent of social media and search engines. Of course, it has always been a challenge to attract patients and residents to a given nursing home. Now, though, with over 15,000 nursing homes (as of 2016) in the United States, competition is fiercer than ever, making it a…
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